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Polina Karastoyanova highlights Eurovision 2027’s potential for national repositioning
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Polina Karastoyanova highlights Eurovision 2027’s potential for national repositioning

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Polina Karastoyanova, Executive Director of the National Tourism Board, views Bulgaria’s hosting of Eurovision 2027 as a key opportunity for national repositioning and promotion.

Polina KarastoyanovaNational Tourism BoardBulgaria Eurovision 2027 hostingnational repositioningtourism promotionEurovision Song ContestBulgaria tourism strategycultural diplomacyevent legacy planningSofia venue preparations
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